TAP (The Activation Project) is an AI-powered platform designed to automate habit-building by generating personalized rituals and schedules based on user input and behavioral patterns. By combining AI insights with behavioral psychology, TAP helps users stay consistent with their goals while eliminating the friction of manual task management.
Challenges
Business Challenge
- Users struggled to build and maintain habits due to lack of structured guidance and accountability.
- Existing scheduling tools were static and lacked adaptability, failing to adjust based on user behavior.
- Users needed an automated, intelligent system to create and schedule customized, actionable rituals.
Technical Challenge
- Developing an AI model that analyzes user behavior and dynamically adjusts rituals.
- Implementing a flexible scheduling system with intelligent reminders to maximize engagement.
- Ensuring seamless cross-platform accessibility while maintaining data security and privacy.
Solutions
AI-Powered Ritual Generation
- Built a custom recommendation engine using GPT-based models to analyze user preferences.
- Integrated reinforcement learning techniques to personalize and adapt rituals over time.
Intelligent Scheduling & Reminders
- Developed an automated scheduling system using Temporal.io for event-driven task execution.
- Implemented FCM push notifications & email alerts for timely reminders and progress tracking.
Scalable & Adaptive Architecture
- Designed a Next.js + React frontend for a seamless user experience.
- Utilized Django + FastAPI backend with PostgreSQL for structured data storage and Redis for quick retrieval.
Result
Personalized Rituals: Users received custom AI-generated habits, increasing adherence by 60%.
- Smart Scheduling: Automated task assignment and reminders, improving user consistency.
- Higher Engagement: Enhanced user productivity, reducing habit drop-off rates by 40%.
- Widespread Adoption: Successfully implemented for wellness, productivity, and personal development sectors.
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